Location: Lekki Phase 1

Job Type: Full-time

Reports to: Chief Operating Officer

Work Structure: Hybrid (3 days onsite, 2 days remote)

Job Overview

We are looking for a strategic and results-driven Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging of our product offerings. This role bridges product development and market success—ensuring that our products are effectively introduced, understood, and adopted by our target audiences. The ideal candidate will have a strong grasp of customer insights, content strategy, campaign execution, and performance analytics.

Responsibilities

Product Positioning & Messaging

• Define and refine product positioning, messaging, and value propositions based on customer insights, competitive analysis, and market research.
• Collaborate with product, sales, and design teams to ensure product narratives are consistent across all channels.

Go-to-Market Strategy

• Lead go-to-market planning and execution for new product launches and feature updates.
• Coordinate cross-functional teams to ensure timely and successful rollout of campaigns and initiatives.

Campaign Strategy & Execution

• Design and execute integrated marketing campaigns that drive awareness, adoption, and engagement.
• Optimize digital marketing efforts across Google Ads, Meta, SEO, and email channels.
• Drive conversion through effective targeting, messaging, and offer positioning.
• Plan and optimize performance-driven ads across Google, Meta, and other platforms.